50 Cent Sues TraxNYC: Rapper Takes Legal Action Over Unauthorized Use of Name and Image

In a bold move that underscores the importance of brand protection, rapper and entrepreneur 50 Cent has filed a lawsuit against jewelry retailer TraxNYC for alleged trademark infringement and unauthorized use of his likeness.

The Background of the Dispute

50 Cent, born Curtis Jackson, is taking legal action against Maksud Agadjani and TraxNYC Corp. over a series of social media posts that the rapper claims misleadingly suggest a business association between himself and the jewelry company.

Key Points of the Lawsuit:

• 50 Cent categorically states he has never purchased jewelry from TraxNYC
• The lawsuit targets TikTok posts that allegedly misuse 50 Cent’s image and name
• The rapper is seeking at least $5 million in damages

Social Media Controversy

The dispute escalated through social media interactions. TraxNYC posted several provocative TikTok videos, including:

• A post featuring 50 Cent and Drake, with a caption inviting 50 Cent to become a jeweler
• A video claiming to have “jocked” 50 Cent’s style of jewelry

50 Cent’s Response

When initially warned by 50 Cent on Instagram, TraxNYC reportedly responded dismissively, asking if he had “better things to worry about.” This approach seemingly prompted the rapper to pursue legal action.

Legal Implications

A representative for 50 Cent emphasized that the artist takes “unauthorized use of his name and likeness for commercial purposes” very seriously. The lawsuit seeks to:

• Stop TraxNYC from using 50 Cent’s image
• Prevent future unauthorized marketing
• Secure substantial financial damages

Conclusion

This legal battle highlights the critical importance of brand protection in the digital age, especially for high-profile celebrities and entrepreneurs. 50 Cent’s decisive action sends a clear message about protecting personal brand and image rights.