John Buckley: The King of Vintage Watches and Parts – A Life Story of Success, Setbacks, and Legacy

John Buckley is a name well-known in the luxury watch world, particularly among collectors and enthusiasts of vintage Rolex parts. From his early days as a case worker to becoming an authority on New York’s famed 47th Street, Buckley’s career is built on honesty, hard work, and an unparalleled eye for detail. This is his story: a journey filled with resilience, setbacks, and triumphs, now marking him as a pioneer in vintage luxury.

A Journey Rooted in Resilience

Buckley’s career did not start in the world of luxury. Raised in Brooklyn, he began by working various jobs and took up casework to make ends meet. A defining moment came when he stumbled upon auction catalogs discarded on the street. Taking these catalogs, he listed them on a then-new platform, eBay, and quickly discovered the market potential for rare finds. This lightbulb moment inspired him to build a business in watches and vintage parts—a decision that would change his life.

Buckley’s early career was not without its share of hardships. In one notable setback, a failed construction venture cost him nearly half a million dollars. Instead of cutting corners or passing off his losses, he upheld his commitment to honesty, learning valuable business lessons along the way. This experience strengthened his resolve, marking a turning point in his career that would ultimately lead to the creation of his iconic brand, Tuscany Rose.

Establishing Tuscany Rose and 47th Street Fame

When Buckley founded Tuscany Rose, his goal was clear: to create a business known for quality, reliability, and expertise in the luxury watch market. Operating out of 47th Street in New York City, Buckley quickly became a trusted resource for discerning buyers. He built a clientele ranging from international collectors to everyday enthusiasts who valued his dedication to sourcing authentic, high-grade Rolex parts. Buckley’s knowledge and expertise set him apart, making Tuscany Rose the first pure vintage watch shop on 47th Street and solidifying his reputation as a leader in investment-grade watch parts.

Embracing eBay and popular watch forums before they became mainstream, Buckley took his business online. These platforms extended his reach globally, where he became known for his honesty, passion, and in-depth knowledge. Today, collectors seek out Tuscany Rose for rare, investment-grade pieces, knowing they’re dealing with one of the best in the business.

Passing on the Legacy

Buckley’s love for his craft goes beyond his personal success. As he built Tuscany Rose, he began mentoring his son, John, and Tyler (his son’s best friend), guiding them in the art and ethics of the business. Together, they continue the family legacy, upholding the integrity and quality that Buckley has fostered over the decades. His advice to newcomers in the industry? Learn patience, respect the details, and maintain an uncompromising commitment to honesty.

Social Media Success and New Challenges

While Buckley thrived during the eBay and forum era, today’s social media landscape presents new challenges and opportunities. Platforms like Instagram and TikTok have helped expand his reach, attracting a fresh audience eager to learn about the world of vintage watches. However, this growth has come with the unfortunate rise of counterfeit sellers impersonating Buckley’s brand and scamming unsuspecting buyers. Despite this, Buckley has maintained a strong presence online, using these platforms to educate consumers and continue his commitment to transparency and quality.