TraxNYC: The Grit Behind New York’s Diamond District Mogul

In the fast-paced world of New York’s Diamond District, Maksud Agadjani, founder of TraxNYC, has built a name synonymous with ambition, resilience, and savvy business acumen. Born in Baku, Azerbaijan, Agadjani’s story reflects the tenacity of New York itself, where he turned an immigrant’s modest beginnings into a prominent, respected brand in high-end jewelry.

From Baku to Queens: A Journey of Adaptation

Agadjani and his family arrived in Queens, New York, as Jewish refugees from the former Soviet Union. Early life in America was challenging—Agadjani struggled to adapt to a new language, cultural expectations, and economic constraints. But rather than be discouraged, he saw these obstacles as a call to rise above his circumstances, developing an unrelenting drive to make his mark.

Building a Business from Scratch

Agadjani’s first foray into the jewelry industry was modest: he began by photographing jewelry for Chinatown shops and selling pieces on eBay. With no family connections in the jewelry business, he forged his own network, growing his understanding of gemstones, metals, and the intricacies of high-stakes negotiations. Many established dealers in New York’s Diamond District were initially hesitant to welcome him, which only motivated him to sharpen his industry knowledge and establish his own standards of integrity and fairness.

Leveraging Social Media and Celebrity Connections

As his business grew, Agadjani recognized the power of social media to reach a global audience. Through his brand, TraxNYC, he began connecting with influential figures, using platforms like Instagram and YouTube to reveal the inner workings of the jewelry industry. High-profile interactions with celebrities, including Tekashi 6ix9ine and Scott Disick, helped propel TraxNYC forward, attracting millions of followers. Through these collaborations, Agadjani amplified his brand’s visibility while sharing his unfiltered perspective on the jewelry business.

Educating the Audience

Unlike many jewelers, Agadjani views transparency as a core part of TraxNYC’s brand. His short, informative videos go beyond just showcasing products—they aim to educate viewers on topics like gold purity, diamond grading, and long-term investment considerations. By sharing his industry knowledge, he empowers consumers to make informed purchasing decisions, and his straightforward approach has won TraxNYC a loyal following.

Looking Ahead

Today, TraxNYC is recognized as a top brand in the competitive jewelry market, driven by Agadjani’s mix of grit, intelligence, and authenticity. His commitment to transparency and consumer education sets TraxNYC apart, as he continues to share his journey and hard-earned insights. With plans to expand further, Agadjani’s story is an inspiration to those with big dreams and the resilience to overcome even bigger challenges.